鷄籠中元祭 Keelung Mid-Summer Ghost Festival｜品牌標誌及主視覺設計

基隆 x 吉龍 - 台灣歷史最悠久的民俗祭典「雞籠中元祭」 「基隆」為台灣位置之首，而「鷄籠中元祭」則是台灣歷史最悠久的民俗祭典之一。「鷄籠中元祭」標誌設計以「吉」象徵吉祥，「龍首」則代表基隆的地理位置，不僅象徵「台灣之首」，也強調鷄籠中元祭作為歷史悠久的祭典品牌，在龍的設計轉化中結合「蓮花」元素，象徵悲天憫人與博愛兼施的精神。本設計將吉祥的鷄籠與神聖的龍首結合，期待展現活動的獨特魅力和豐富的文化價值，同時傳達包容、和平、祈福、保平安的美好意涵。

Keelung x Jilong - Taiwan's Oldest Folk Festival 'Keelung Mid-Summer Ghost Festival' 'Keelung,' positioned at the forefront of Taiwan, hosts one of the oldest folk festivals, the 'Keelung Mid-Summer Ghost Festival'. The festival's logo uses 'Ji' to symbolize good fortune and 'Dragon Head' to represent Keelung's geographical position, not only symbolizing 'the head of Taiwan' but also emphasizing the historical depth of the Ghost Festival. The dragon design incorporates 'lotus' elements, symbolizing compassion and universal love. This design merges the auspicious 'cage' with the sacred 'dragon head', hoping to showcase the event's unique charm and rich cultural value, while conveying meanings of inclusiveness, peace, blessings, and safety.