國營臺灣鐵路股份有限公司 Taiwan Railway Corporation｜品牌識別優化

台鐵正式公司化之際，我們針對其標誌進行優化設計，強化品牌識別與視覺系統的一致性。此次標誌優化，著重於解決原標誌在小尺寸應用時的辨識困難與細節沾黏問題，藉由調整出口圖形、工字軌筆畫線條的粗細與角度，並加入圓角設計，讓整體標誌在數位與印刷環境中都能清晰呈現。輔助圖文方面，我們以台鐵代表性的「工字軌」為核心意象，延伸出多款具系統性的圖形語言，象徵台鐵由無數員工共同構築的運輸網絡，也象徵人與人之間的連結，串起過去、現在與未來。整體識別設計不僅提升了視覺品質，也為台鐵嶄新企業形象奠定了穩固基礎。

As Taiwan Railways Corporation officially transitions into a company, we have optimized its logo design to strengthen brand recognition and ensure consistency across the visual system. The updated logo addresses legibility issues that arise at smaller sizes by refining the exit symbol, adjusting the stroke weight and angles of the I-beam rails, and incorporating rounded corners for a clearer, more modern appearance in both digital and print formats. For the auxiliary graphics, we drew inspiration from the iconic "I-beam rail" symbol, extending it into a systematic visual language. This represents the collective effort of all TRA employees in building an interconnected railway network, as well as the emotional connection between people—linking the past, present, and future. The overall identity system not only enhances visual clarity but also lays a strong foundation for the new corporate image of Taiwan Railways Corporation.